Blattner Energy
Branded Stickers,
Apparel Design
2024
Role: Designer
Creative Director / Designer: Eric Dallmann
Creative Director / Designer: Eric Dallmann
The Blattner Basic sticker series is made up of 11 distinct branded stickers, each transcending its adhesive nature to serve as a miniature emblem of Blattner’s organizational ethos, reflecting our identity, values, and aspirations. In seeking to redesign these stickers, Blattner's goal was twofold: to instill pride, recognition, and commitment among our team members, while also establishing a distinct new identity under the Blattner brand. These stickers hold significant value for Blattner employees, often worn proudly on hard hats, emphasizing the importance of elevating their symbolism and impact through this project.
We also created a fresh new apparel graphic for the America The Renewal Campaign, specifically designed for dry-fit long sleeves. With this in mind, prioritizing minimal ink coverage for comfort and wearability was a must for the client. The final illustration utilizes a line-work style to make printing more efficient and cost-effective. Overall, the new apparel design aims to bring 'renewed energy' to the ATR storefront with an original option that stands apart from previous iterations.
