National Portfoilo Day
DesignWorks
Digital Assets + Print
2022
Role: Designer & Print Production
Creative Director: Kayla Campbell
Illustration: Jesus Li
Audience: Young Pre-College Students
This project’s purpose was to promote National Portfolio Day coming to MCAD. This was just one of the many nationwide events that the National Portfolio Day Association held. The overall goal was to create an impactful suite of digital assets / print material that would attract a high number young pre-college students looking to get thier porfolios reviewed and also recieve guidance from art professionals before applying to an art and design school.
The scope of the project included building out the second half of a design assets needed for the event. The original illustration style and color scheme was designed by Jesús Li, a Peruvian (now US-based) visual designer, when he was at Design Works. The bright and colorful design aesthetic was kept to appeal to the target audience and to create a visually intriguing impact.
The digital assets included email headers, web headers, and social media posts.
The print materials included postcards and a fold-out poster / booklet that was sent to local high
schools and art institutions to raise awareness about the event happening on the MCAD campus.
