Brand Identity, Logo Design, Branded Templates
2025
Role: Designer
Creative Director / Designer: Eric Dallmann
Brett Oertli, a State Farm agent in Moorhead, Minnesota, wanted a unique brand identity to set himself apart while still staying true to the State Farm look and feel. We created a custom brand mark and visual system that reflects his personal approach and professionalism. The result is a clean, recognizable identity that helps Brett and his team stand out locally, build recognition, and connect more deeply with their clients.
To bring the brand to life, we also developed a suite of foundational marketing materials, including business cards, social media templates, and ideas for unique custom merchandise. Our goal was to create consistent and memorable pieces across various touchpoints while brining in a bit of that Midwestern feeling/mentality.
