MCAD Art Sale
DesignWorks
Event Identity, Digital Assets, Installation, Print
2022
Role: Lead Designer & Animator
Creative Director: Kayla Campbell
Audience: MCAD Community / General Public
The 25th Anniversary MCAD Art Sale was a major event for the Minneapolis College of Art and Design (MCAD) community. The objective of this project was to create a comprehensive branded solution that would not only help to celebrate this milestone, but also highlight the wide variety of artwork made for sale by the talented MCAD creators.
View the full process︎︎︎
A visual identity was created that captured the spirit of the event and communicated the celebratory nature
of the 25th Anniversary. This included the development of a logo, color palette, typography, and visual style
while sticking true to the MCAD brand.
The event space was designed to reflect the event's branding and provide a visually appealing environment for attendees. This included the design of a title wall, stair vinyl, miscellaneous signage, digital displays, t-shirts, tote bags and other visual elements to help create a cohesive look and feel.
A wide variety of motion graphics were created to help promote the event and provide a dynamic visual experience
for attendees. They were animated in a fast, punchy typographic style to capture attention and also invoke excitement about the event. This included email headers, social media posts, and projection animations.
A range of collateral materials were designed, including a postcard, invitations, program cards, which were used to promote the event and provide attendees with information about the art sale.
