MCAD Art Sale
DesignWorks
Event Identity, Digital Assets, Installation, Print
2022
The 25th Anniversary MCAD Art Sale was a major event for the Minneapolis College of Art and Design (MCAD) community. The objective of this project was to create a comprehensive branded solution that would not only help to celebrate this milestone, but also highlight the wide variety of artwork made for sale by the talented MCAD creators.
Audience: MCAD Community / General Public
View the full process︎︎︎
A visual identity was created that captured the spirit of the event and communicated the celebratory nature
of the 25th Anniversary. This included the development of a logo, color palette, typography, and visual style
while sticking true to the MCAD brand.
The event space was designed to reflect the event's branding and provide a visually appealing environment for attendees. This included the design of a title wall, stair vinyl, miscellaneous signage, digital displays, t-shirts, tote bags and other visual elements to help create a cohesive look and feel.
A wide variety of motion graphics were created to help promote the event and provide a dynamic visual experience
for attendees. They were animated in a fast, punchy typographic style to capture attention and also invoke excitement about the event. This included email headers, social media posts, and projection animations.
A range of collateral materials were designed, including a postcard, invitations, program cards, which were used to promote the event and provide attendees with information about the art sale.
