MCAD Art Sale
DesignWorks
Event Identity, Digital Assets, Installation, Print
2022
![](https://freight.cargo.site/t/original/i/1ead2b9dccc8d3de4af29ddb97a4691b29219ff02a5d1a4e308cc7378cb6cfcc/MAILCHIMP_ANNOUNCEMENT_NEW.gif)
The 25th Anniversary MCAD Art Sale was a major event for the Minneapolis College of Art and Design (MCAD) community. The objective of this project was to create a comprehensive branded solution that would not only help to celebrate this milestone, but also highlight the wide variety of artwork made for sale by the talented MCAD creators.
Audience: MCAD Community / General Public
View the full process︎︎︎
![](https://freight.cargo.site/t/original/i/417d8d38d7f5265291ce193dea2567346c31304c0023795c9d6b99ed71c46f4b/20221117_-25th-Anniversary-of-the-MCAD-Art-Sale_lentsphotography_NCL_1762.jpg)
![](https://freight.cargo.site/t/original/i/f4755c02c258dc366353bfefbc37af20b8472d8af97ace8e5446cec2bb69faf3/20221117_King_MCADArtSale_1783.jpg)
![](https://freight.cargo.site/t/original/i/2db397577edfbdaa5f058fa9b84babcb37cbcb51075f80577daffe7f1029d0c7/totebag.jpg)
A visual identity was created that captured the spirit of the event and communicated the celebratory nature
of the 25th Anniversary. This included the development of a logo, color palette, typography, and visual style
while sticking true to the MCAD brand.
![](https://freight.cargo.site/t/original/i/ff9f240f846203d5884377de5c31eefa6e4a3111145b6d863de0a516b6522335/Ed-Charbonneau.gif)
![](https://freight.cargo.site/t/original/i/25596727f009d4def5e341785a686c24cc9b100975981c4979abc2002850fc76/MAILCHIMP_LOGO_ONLY_YELLOW.png)
![](https://freight.cargo.site/t/original/i/c53c8270806b0f7af03e7cacef3978b7ecb49885d718a0fbcea6180ccea01748/20221117_King_MCADArtSale_1497.jpg)
The event space was designed to reflect the event's branding and provide a visually appealing environment for attendees. This included the design of a title wall, stair vinyl, miscellaneous signage, digital displays, t-shirts, tote bags and other visual elements to help create a cohesive look and feel.
![](https://freight.cargo.site/t/original/i/e5bbfac822c176d6bda45a0e8de24b43eddfb13ade5598304734703634762089/MAILCHIMP_TAGLINE_MAIN.png)
![](https://freight.cargo.site/t/original/i/f800ad28b042c1f7a1869fb3a1bd8e2a27d36a33f94ac68b429d2f198335732f/CATEGORIES_MOTION.gif)
![](https://freight.cargo.site/t/original/i/b895a93d0fef76a4484e7b205b648ed6d929b0e6746130432ba3b75622a8f358/20221117_-25th-Anniversary-of-the-MCAD-Art-Sale_lentsphotography_NCL_1848.jpg)
![](https://freight.cargo.site/t/original/i/ceb42293971d97dcd81b2244930a0d97d3fc02fa6119e12302c03a253998ed05/ARTSALE_COUNTDOWN_MOTION_POST.gif)
![](https://freight.cargo.site/t/original/i/718f25287da56f4228bcd9bcdc9737accaeb5bd07a368582f62e19220da972bf/THANK_YOU_POST_MOTION.gif)
A wide variety of motion graphics were created to help promote the event and provide a dynamic visual experience
for attendees. They were animated in a fast, punchy typographic style to capture attention and also invoke excitement about the event. This included email headers, social media posts, and projection animations.
![](https://freight.cargo.site/t/original/i/846349aa76855a5a452cf0214d64f43187f192be1ab47d3e76f3529f24689403/20221117_King_MCADArtSale_1697.jpg)
![](https://freight.cargo.site/t/original/i/8a1e62177bb40ff70f408322ba367fc290d765570202fb22753284ebf970cbd4/artsale_tshirt.gif)
![](https://freight.cargo.site/t/original/i/a61735b43d085c166c109d8c8726e991cf0fb06b0617f89c6ccb83533d61c7c2/ARTSALE_WEBHEADER_1000x553.gif)
![](https://freight.cargo.site/t/original/i/051c8de063b41668a412cfb164874d686b96bb064583a8c13b90444d93ab07a7/20221117_-25th-Anniversary-of-the-MCAD-Art-Sale_lentsphotography_NCL_1790.jpg)
![](https://freight.cargo.site/t/original/i/0fbefd8f765189863d793f9a1a59631983130e602c9c016961a3b815d365c87c/stanchions_motion.gif)
A range of collateral materials were designed, including a postcard, invitations, program cards, which were used to promote the event and provide attendees with information about the art sale.
![](https://freight.cargo.site/t/original/i/b921c160944fa6ecc948a11cc46cbd7bf3754bf462c8b27f6d6eff6ad12e6177/postcard_shoppingguide.jpg)
![](https://freight.cargo.site/t/original/i/ccb94e2b27d88ab0576b2e972f5f0179554d8c17904da56f6efe8f57b68579a1/20221117_King_MCADArtSale_1452.jpg)